The 2018 results are in WE ARE NUMBER 1!
Habitat for Humanity placed No. 1 overall in the index for its ability to unify its mission around benefactors and those who support the cause.
What is the Enduring Brands Index?
“This is a different kind of brand index. You won’t find the usual handful of biggest and best-known consumer brands on our list,” says Michael Marotta, Strategist and Project Lead for the Index. “Our goal was to produce insights that brand professionals can actually apply. We believe that a brand’s ability to endure change is essential for sustained business growth, and that the drivers of brand endurance can be identified, measured and activated.”
See more at this link: Enduring Brands